Official Style & Usage Guidelines for Photos and Graphics

Photos, graphics, and visual assets provided by Lowe in PR are available for public use under the following guidelines. These standards protect our brand integrity and ensure consistency across all media.

1. Written Permission Required

Individuals, media outlets, and organizations must obtain written consent from Lowe in PR before using any official logos, brand elements, or photography in publications, marketing materials, events, or digital content.

2. No Commercial Use Without Approval

Lowe in PR logos and images may not be used for commercial purposes—including advertising, merchandise, or business promotions—unless an approved licensing or usage agreement is in place.

3. No Modification or Alteration

All visual assets must be used exactly as provided. The following alterations are prohibited:

• Recoloring

• Distorting or stretching

• Cropping (beyond standard formatting)

• Adding filters, overlays, or graphic combinations

4. Proper Attribution Required

When permission is granted, credit must be included in one of the following forms:
“Photo courtesy of Lowe in PR”
or
“Image provided by Lowe in PR”

5. Prohibited Uses

Lowe in PR assets may not be used in any context that:

• Contains political, religious, or controversial messages

• Implies endorsement without approval

• Could misrepresent or damage the brand

• Includes offensive or misleading content